Maurice Lacroix enters the Kingdom with a clear mission to bring Swiss craftsmanship, iconic design and accessible excellence to a new generation of luxury watch enthusiasts and tastemakers.
Held on March 24, the event marked a new chapter for the brand in Cambodia, celebrating modern icons who embody ambition, creativity and individuality. Under the global campaign “Your Time is Now,” the launch reflected the brand’s belief that success is shaped by personal milestones and self-expression.
“Cambodia’s strong economic growth and the rise of young modern tastemakers make this a compelling moment for Maurice Lacroix’s entry,” said Gabriel Bonnet, International Wholesale Director of Maurice Lacroix.
The brand’s positioning in the accessible luxury segment resonates with Cambodian consumers, particularly in Phnom Penh, where urban energy and modern aspirations are driving demand for premium lifestyle products.
“Maurice Lacroix resonates strongly with a generation that values both heritage and modern expression,” said Vanessa Douk, Luxury Brand Manager of LDI Enterprise Ltd. “It is a natural fit for Cambodia’s evolving luxury landscape.”
“Cambodia is entering an exciting era of cultural and economic confidence,” said Chief Executive Officer of LDI Enterprise Ltd, Lok Chumteav Navy Kouch. “Welcoming Maurice Lacroix reflects the growing appreciation for craftsmanship, design, and global luxury brands among a new generation of tastemakers.”
A Celebration of Modern Icons
The launch event brought together Cambodia’s luxury community, media and watch collectors for an immersive brand experience. Guests explored an exclusive showcase of the brand’s iconic collections, including the AIKON line, discovering the craftsmanship, precision, and contemporary design that define Maurice Lacroix.
Interactive brand storytelling through projection mapping brought the philosophy and global campaign “Your Time is Now” to life, transforming the space into a visual journey through time, craftsmanship and modern design.
The event also featured a live painting performance by Khmer artist Peap Tarr, interpreting the brand’s philosophy of creativity and innovation through contemporary art and creating a visual dialogue between Swiss watchmaking heritage and Cambodian artistic expression.
An exclusive press conference and celebratory networking followed, creating a sophisticated media walkthrough and intimate space for Cambodia’s emerging tastemakers to connect and celebrate the brand’s arrival in the Kingdom.
Invitation to Discover
Maurice Lacroix invites Cambodians into the universe of modern accessible Swiss luxury. With the claim “Your Time is Now”, the brand encourages watch lovers to embrace their success and identity through timepieces that combine craftsmanship, innovation and urban energy.
Following the launch, clients and watch enthusiasts are invited to experience the Maurice Lacroix collections firsthand at The Timecity Elysée (Watch Company) showroom located in Phnom Penh, Cambodia. The Launch marks the beginning of a new chapter for watch enthusiasts in Cambodia and reinforces the brand’s commitment to inspiring a generation that defines its own time.
About Maurice Lacroix
Founded in 1975 in Saignelégier, Switzerland, Maurice Lacroix has built a global reputation for combining Swiss craftsmanship with contemporary design and accessible luxury. Known for its innovative engineering and iconic collections such as the AIKON, the brand continues to push the boundaries of modern watchmaking while remaining rooted in a tradition of precision and creativity.
