The Ministry of Information reiterated its commitment to enhancing the role of radio and traditional media as key channels for education and cultural promotion, aligning them with the digital era.
The commitment was underscored as Cambodia, through the ministry, celebrated World Radio Day and showcased a range of activities during Radio Week from February 13-16 to emphasise its importance.
According to a February 17 press release from the ministry, radio remains a key medium that is intimately connected to the daily lives of people across different social strata.
Information minister Neth Pheaktra noted that amidst the advancements in media and technology, as well as changing trends in information consumption, there are new opportunities and challenges in the field of information and audiovisuals.
He emphasised the ministry’s renewed commitment to promoting radio and traditional media as essential platforms for information, communication, education, entertainment and national pride.
Pheaktra stressed the importance of these media in cultivating national consciousness and preserving cultural heritage and peace.
“At all costs, radio and traditional media must continue to thrive in this new era, complementing modern media. We aim to preserve and develop traditional media, continually adapting and updating broadcast programmes to keep pace with societal changes,” he stated.
He noted ongoing efforts to promote the value of the mediums, ensuring they stay relevant and competitive amidst technological advancements and digital transformation, catering to society as a whole.
Ton Yan, ministry secretary of state and former director-general of the National Radio of Cambodia (RNK), reflected on the history of the station since the late 19th century.
He highlighted how it has consistently adapted to various regimes and eras, with AM and FM broadcasts now reaching every corner of the country.
As the world marked the day with the theme, “A century informing, entertaining and educating”, he said students from various universities visited RNK, with the objective of gaining a deeper insight into the importance of radio broadcasts and the production processes involved.
RNK director-general Chhim Pov Sokandy briefed the students on the current workings of national radio and its successful evolution.
She explained the transition from traditional radio broadcasts to ‘radio colouring’, which incorporates a mix of pictures and sounds, offering a more dynamic and broader broadcasting approach that encompasses traditional, digital and social media.
She encouraged them to frequently listen to the radio on their smartphones, highlighting that they no longer need to buy a physical radio as before.
Pov Sokandy pointed out that by tuning in to radio shows, they could engage with a range of social topics, demonstrating how radio serves as a bridge between the public, the authorities and the government.
