The Cambodia Travel Match (CTM) 2026 mini-series will officially run for one year starting in March 2026, with its first programmes taking place in Phnom Penh, as well as Preah Sihanouk and Siem Reap provinces.
According to the organisers, the landmark campaign sets the tone for a bold new era in Cambodia’s tourism narrative — positioning the Kingdom as a resilient, diverse and globally competitive destination.
Organized by PATA Cambodia Chapter, in collaboration with the Ministry of Tourism and the Cambodia Tourism Federation (CTF), the CTM 2026 Mini-Series is a 12-month destination marketing programme designed to attract high-value international buyers and drive measurable tourism trade throughout the year.
According to PATA, in March and April, CTM 2026 will welcome 25 buyers from Indonesia, 10 from Malaysia and 5 from Singapore. In addition, numerous domestic and international companies will participate in B2B business matching sessions. Each buyer group will explore the three selected key destinations over six nights and seven days, featuring site inspections, structured sales meetings and high-level networking events.
PATA Cambodia Chapter chairman Thourn Sinan described CTM 2026 as a “national movement to enhance Cambodia’s global tourism profile and strengthen the resilience of the overall tourism sector”. CTM 2026 represents Cambodia’s response to shifting markets, evolving traveller behaviour and the need for an inclusive tourism recovery.
“We are building on the success of CTM 2024 by transforming what was previously a periodic event into a sustainable national campaign with global outreach. This is Cambodia’s moment to lead tourism transformation in Southeast Asia,” he said.
