Wingshop & K’FAE today officially marked their grand opening with the simultaneous launch of four stores across Phnom Penh: Wingshop BKK1, Wingshop Russian Boulevard, K’FAE Mao Tse Toung Boulevard and K’FAE IFL.
The opening introduces a next-generation convenience retail concept tailored for modern Cambodian lifestyles. Combining smart technology, curated product selections and everyday affordability, Wingshop aims to redefine how customers shop for daily essentials — quickly, seamlessly and conveniently — while creating new business opportunities for local entrepreneurs through its franchise model.
Grand Opening Attendees
The launch was attended by numerous VIPs, including His Excellency Dr. Mey Vann, Secretary of State, Ministry of Economy and Finance; His Excellency Huy Vannak, Secretary of State at the Office of the Council of Ministers; Neak Oknha Kith Meng, Chairman of the Board of Directors of Wing Bank and Chairman & CEO of the Royal Group of Companies; Lok Chumteav Neak Oknha Mao Chamnan Kith Meng, Vice-Chairwoman of the Royal Group of Companies and President of the Khmer Artist Association; as well as members of the Royal Group Companies Board and Executive Committee, franchise partners, Wing Master Agents, members of the press and invited guests.
A Wide Range of Products and Opportunities
At launch, Wingshop offers a diverse range of products, highlighting Cambodian-made brands alongside trusted international names. This approach expands market access for local SMEs while providing customers with greater choice and quality.
“Wingshop represents our vision for the future of convenience retail in Cambodia,” said Stéphane Pareinte, Chief Retail Business Officer, Wingshop.
“Our goal is to create a simple, fast, and accessible shopping experience, while also giving Cambodian products greater visibility and growth opportunities. At the same time, Wingshop opens doors for franchise partners and Wing Master Agents to participate in a scalable retail platform supported by technology, operations, and brand strength.”
Introducing K’FAE: Modern Coffee and Quick-Serve
Alongside Wingshop, the company also unveiled K’FAE, its modern coffee and quick-serve concept powered by Cambodia’s first self-service technology. K’FAE offers high-quality beverages and ready-to-eat meals with speed and consistency, all at affordable prices, making great coffee, tasty meals and everyday convenience accessible anytime, anywhere.
Together, Wingshop and K’FAE reflect a commitment to innovation, convenience, and customer-centric design, integrating retail with digital solutions to serve today’s on-the-go consumers.
Franchise Model and Nationwide Expansion
The Wingshop franchise model empowers local business owners with end-to-end support, including store operations, supply chain management, technology integration and marketing. This enables partners to grow sustainable businesses while contributing to job creation and Cambodia’s evolving retail ecosystem.
This grand opening marks the beginning of Wingshop’s nationwide expansion, with plans to grow its footprint through company-owned stores and franchise locations. The initiative strengthens community access to modern retail while creating meaningful economic opportunities.
By combining everyday convenience, local products, smart services and franchise enablement, Wingshop is positioned to play a key role in shaping Cambodia’s modern retail landscape.
About Wingshop
Wingshop, part of the Royal Group of Companies, is a next-generation convenience retail concept in Cambodia, designed to deliver fast, simple and accessible shopping experiences. Offering a wide range of SKUs, including a strong selection of Cambodian-made products, Wingshop integrates smart retail technology, digital payments, ready-to-eat meals and lifestyle services under one roof.
Together with K’FAE, its modern coffee and quick-serve concept, Wingshop supports franchise partners and Wing Master Agents while empowering local businesses and communities through innovation, convenience, and the trusted backing of the Royal Group.
