The Indonesian Embassy in Phnom Penh has announced the upcoming Sousdey Indonesia 2025, a large annual event which promotes Indonesian trade, culture and education in Cambodia.
Scheduled for June 14-15 at the Diamond Island Exhibition and Convention Centre, the event will feature 53 carefully curated participants — 29 Indonesian exhibitors alongside 24 of their Cambodian counterparts — showcasing a wide spectrum of products and services.
Indonesian ambassador to Cambodia Santo Darmosumarto, speaking at a media briefing held at the Indonesian Embassy today, May 28, highlighted the event’s critical role in deepening the already strong economic and cultural ties between Indonesia and Cambodia.
“Economic and cultural cooperation has become more influential for both countries,” he said, underscoring last year’s milestone trade volume which surpassed $1 billion for the second consecutive year.
Sousdey Indonesia 2025 aims to build on the success of last year’s event, which drew more than 4,000 visitors and recorded retail transactions worth over $42,700, with potential business deals exceeding $2 million.
This year’s programme promises an enriched experience combining trade promotion with tourism, education and cultural celebration.
Visitors will enjoy a vibrant exhibition featuring products from sectors such as fashion and accessories, food and beverages, furniture, homeware, pharmaceutical and personal care.
Additionally, six prestigious Indonesian universities will participate in an education fair to offer Cambodian students opportunities to study in Indonesia.
“For visitors, Sousdey Indonesia offers exhibitions of course, with products available for direct purchase and tastings widely available,” said Darmosumarto.
“To promote tourism, there will be an education fair and talk show, and of course cultural performances. For example, we will once again have a fashion show, and restaurants will be showcasing their foods to the people. We expect strong participation,” he added.
Special thematic sessions will provide valuable insights on trade regulations and logistics, offering a platform for businesses to connect and explore partnerships in the Cambodian market.
Ambassador Santo expressed his gratitude to the key partners who made the event possible, noting that support from Cambodia’s Ministry of Commerce and Ministry of Foreign Affairs and International Cooperation was also acknowledged as vital to the event’s realisation.
“Sousdey Indonesia 2025 is free and open to everyone. I warmly invite all Cambodians to come and experience the exciting offerings of this event,” the ambassador concluded.
